Every fitness company calls themselves innovative. But what does it mean? At Freemotion Fitness, being innovative means questioning how humans workout and redefining it. They do things not because everyone else is doing them, but because no one else is doing them.

Freemotion introduced cable-based strength training, the Incline Trainer and the first road simulating indoor bike. Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a part of ICON Health and Fitness – a leading fitness manufacturer, 40 years strong.

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